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Burberry – from chavvy to tech-savvy.
Burberry and its use of Social Media – MM395
Burberry tests “social retail” in China's tech capital | Vogue Business
Burberry Social media analysis university of strathclyde
WeChat - The British luxury fashion brand Burberry hosted a 24-hour flash sale event on China's most popular social media Wechat. Let's see how Burberry connects and engages with Chinese luxury customers.https://mp.weixin.qq.com/s/BbRc31y1KYMNPwtZRPFYug
Social Media Strategy: Rebranding Heritage At Burberry - Business 2 Community
Burberry apologises after social media backlash - Shift London
Burberry – Social Media for Business Performance
Burberry Says Social Media Powering New Branding Strategy 01/24/2019
Digital Innovators: Burberry Creates 3D Shop Experience - Euromonitor.com
Burberry embraces social media for new retail concept
Case Study: Is Burberry's Social Media Use the Best Amongst Luxury Brands?
Marketing Luxury - how Burberry reshapes the entire notion of luxury brands through social media — BrandBa.se
Social Media and Luxury Brand Management: The Case of Burberry: Journal of Global Fashion Marketing: Vol 2, No 4