Here's how FILA plans to tackle Adidas and Puma's star power, Marketing & Advertising News, ET BrandEquity
![Fila India - Global disrupter takes on the Indian market by tapping on regions' specifications and price | Apparel Resources Fila India - Global disrupter takes on the Indian market by tapping on regions' specifications and price | Apparel Resources](https://apparelresources.com/wp-content/uploads/2019/01/Fila-India.jpg)
Fila India - Global disrupter takes on the Indian market by tapping on regions' specifications and price | Apparel Resources
![Virender Sehwag was appointed as Fila � the Italian Sports Lifestyle Brand first ever Brand Ambassador in India on 3rd July 2012 / Most Viewed Bollywood Photos - Bollywood Photos Virender Sehwag was appointed as Fila � the Italian Sports Lifestyle Brand first ever Brand Ambassador in India on 3rd July 2012 / Most Viewed Bollywood Photos - Bollywood Photos](https://hamaraphotos.com/albums300_2012/wpw-20120704/hpse_fullsize__3394391776_Virender%20Sehwag%20was%20appointed%20as%20Fila%20%96%20the%20Italian%20Sports%20Lifestyle%20Brand%20first%20ever%20Brand%20Ambassador%20in%20India%20on%203rd%20July%202012%20%284%29.jpg)
Virender Sehwag was appointed as Fila � the Italian Sports Lifestyle Brand first ever Brand Ambassador in India on 3rd July 2012 / Most Viewed Bollywood Photos - Bollywood Photos
![Fila India - Global disrupter takes on the Indian market by tapping on regions' specifications and price | Apparel Resources Fila India - Global disrupter takes on the Indian market by tapping on regions' specifications and price | Apparel Resources](https://apparelresources.com/wp-content/uploads/2019/01/fila.gif)