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When LeBron James chose Nike in 2003, he gave up $28 million — it could end  up making him $1 billion - MarketWatch
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch

The Origin Story Behind LeBron's Billion Dollar Relationship With Nike
The Origin Story Behind LeBron's Billion Dollar Relationship With Nike

Every Signature Shoe in the NBA for the 2021-22 Season - Boardroom
Every Signature Shoe in the NBA for the 2021-22 Season - Boardroom

LeBron James Vs. Stephen Curry Is Also a Nike-Under Armour Duel | Fortune
LeBron James Vs. Stephen Curry Is Also a Nike-Under Armour Duel | Fortune

LeBron wins Bleacher Report's 'Best Sneaker For A Signature Athlete'
LeBron wins Bleacher Report's 'Best Sneaker For A Signature Athlete'

Florida A&M's LeBron-Branded Nike Deal Features Unique Promotions –  Sportico.com
Florida A&M's LeBron-Branded Nike Deal Features Unique Promotions – Sportico.com

LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction  | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report

Behind the Logo: LeBron James' signature line with Nike reaches elite  status with a crown fit for a King | Sporting News Australia
Behind the Logo: LeBron James' signature line with Nike reaches elite status with a crown fit for a King | Sporting News Australia

LeBron James' Nike shoe deal compared to Kobe Bryant, Kevin Durant, Michael  Jordan
LeBron James' Nike shoe deal compared to Kobe Bryant, Kevin Durant, Michael Jordan

Bronny James Signs NIL Deal With Nike
Bronny James Signs NIL Deal With Nike

Nike LeBron X Sneaker to Price at $300
Nike LeBron X Sneaker to Price at $300

LeBron James Helps Nike Make $600 Million a Year and Recently Saw the  Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely  Honored'
LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored'

Nike Announces Lakers' LeBron James, Space Jam Shoe & Apparel Collection  Launching In July
Nike Announces Lakers' LeBron James, Space Jam Shoe & Apparel Collection Launching In July

LeBron James Is NBA's Top Shoe Salesman With $340 Million For Nike
LeBron James Is NBA's Top Shoe Salesman With $340 Million For Nike

Does LeBron's Nike Deal Make Him The Next 'Air Jordan?' | Only A Game
Does LeBron's Nike Deal Make Him The Next 'Air Jordan?' | Only A Game

The History of the LeBron James & Nike Partnership | Shoe Palace Blog
The History of the LeBron James & Nike Partnership | Shoe Palace Blog

Is LeBron James the Sneaker World's Last Real Signature Athlete? | Complex
Is LeBron James the Sneaker World's Last Real Signature Athlete? | Complex

Chart:
Chart: "His Airness" Still King of Signature Sneakers | Statista

Nike lifetime deal brings LeBron into MJ territory
Nike lifetime deal brings LeBron into MJ territory

NBA: Story behind LeBron's Nike ad for debut shoe
NBA: Story behind LeBron's Nike ad for debut shoe

LeBron James May Never Make a Billion Dollars From His Nike Deal | Complex
LeBron James May Never Make a Billion Dollars From His Nike Deal | Complex

LeBron James' Monster Shoe Contract Is Still A Bargain For Nike
LeBron James' Monster Shoe Contract Is Still A Bargain For Nike

Taking a closer look at LeBron James' shoe deal with Nike
Taking a closer look at LeBron James' shoe deal with Nike

Nike unveils LeBron James' latest signature sneaker, the 'LeBron 12' -  Sports Illustrated
Nike unveils LeBron James' latest signature sneaker, the 'LeBron 12' - Sports Illustrated

Nike Reveals the Next Signature Sneaker for NBA Icon LeBron James
Nike Reveals the Next Signature Sneaker for NBA Icon LeBron James