![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](http://thumbor-prod-us-east-1.photo.aws.arc.pub/m9w1P_Gf91ZKfm0LUv4ItB-ax5I=/arc-anglerfish-arc2-prod-bostonglobe/public/FHGQBDHVZUI6TOHSSNY7URDNG4.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
New Balance Nationals Outdoor - News - America's Top 4,000 High School Track & Field Student-Athletes Bound for New Balance Nationals Outdoor at Franklin Field
![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](https://arc-anglerfish-arc2-prod-bostonglobe.s3.amazonaws.com/public/NMNLFIHVXYI6TADI7FGV7KUX3I.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![ArmoryTrack.org - News - Cade Flatt Focused to Make 800m History at Historic Franklin Field During New Balance Nationals Outdoor ArmoryTrack.org - News - Cade Flatt Focused to Make 800m History at Historic Franklin Field During New Balance Nationals Outdoor](https://www.armorytrack.com/members/images/53528/720368_full.jpg)
ArmoryTrack.org - News - Cade Flatt Focused to Make 800m History at Historic Franklin Field During New Balance Nationals Outdoor
![Spotlight on Ali, Brazier and McLaughlin as World Athletics Indoor Tour kicks off in Boston | PREVIEW | World Athletics Spotlight on Ali, Brazier and McLaughlin as World Athletics Indoor Tour kicks off in Boston | PREVIEW | World Athletics](https://assets.aws.worldathletics.org/large/36e5c6e9-29ea-4d81-b1da-ff5e3f87fba3.jpg)