![An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements? An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements?](https://i-d-images.vice.com/images/articles/meta/2017/01/31/take-a-look-through-massimo-ostis-stone-island-and-cp-company-archive-1485865949.jpg?crop=1xw:0.45xh;center,center)
An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements?
![An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements? An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements?](https://i-d-images.vice.com/images/articles/meta/2017/01/31/take-a-look-through-massimo-ostis-stone-island-and-cp-company-archive-1485865949.jpg?crop=1xw:0.84375xh;center,center)
An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements?
![Huw Lemmey on Twitter: Huw Lemmey on Twitter:](https://pbs.twimg.com/media/DJrJvfEXkAIG9ju.jpg:large)
Huw Lemmey on Twitter: "Fair play to Stone Island for trying to dissociate their brand from accusations of fascist aesthetics https://t.co/4L2jrTT8ny" / Twitter
![An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements? An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements?](https://video-images.vice.com/articles/5d1e2f37314ab700083bf8ed/lede/1562260867849-stone-island.jpeg?crop=0.5556xw:1xh;0.0288xw,0xh)
An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements?
![An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements? An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements?](https://i-d-images.vice.com/images/articles/meta/2014/10/03/james-jebbia-of-supreme-talks-about-collaborating-with-stone-island-1412334131.jpg?crop=1xw:0.38465685468663874xh;center,center)