![An engineer runs over a surface with high speed cameras to test an Adidas running shoe at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German An engineer runs over a surface with high speed cameras to test an Adidas running shoe at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German](https://c8.alamy.com/comp/2CYA4TN/an-engineer-runs-over-a-surface-with-high-speed-cameras-to-test-an-adidas-running-shoe-at-the-adidas-innovation-laboratory-in-herzogenaurach-may-7-2012-us-market-leader-nike-and-german-rival-adidas-are-locked-in-their-own-olympic-battle-to-boost-athletes-performance-and-squeeze-maximum-value-out-of-the-london-olympic-games-the-games-provide-a-showcase-for-new-fashions-and-advances-in-technology-which-sportswear-suppliers-hope-will-drive-sales-at-a-time-of-economic-turmoil-in-many-of-their-markets-according-to-news-reports-on-june-20-2012-picture-taken-on-may-7-2012-to-match-story-ol-2CYA4TN.jpg)
An engineer runs over a surface with high speed cameras to test an Adidas running shoe at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German
![Adidas revamps manufacturing process, offers customers greater customisation | Manufacturing Digital Adidas revamps manufacturing process, offers customers greater customisation | Manufacturing Digital](https://assets.bizclikmedia.net/1800/b710ebd66a39270a3d9194ad21d6c099:f06c48869f712f76429dcd8ddb5fb1ae/shutterstock-254919715-jpeg.webp)
Adidas revamps manufacturing process, offers customers greater customisation | Manufacturing Digital
![An Adidas running shoe is placed on a surface with high speed cameras for testing at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival An Adidas running shoe is placed on a surface with high speed cameras for testing at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival](https://c8.alamy.com/comp/2D0R9AE/an-adidas-running-shoe-is-placed-on-a-surface-with-high-speed-cameras-for-testing-at-the-adidas-innovation-laboratory-in-herzogenaurach-may-7-2012-us-market-leader-nike-and-german-rival-adidas-are-locked-in-their-own-olympic-battle-to-boost-athletes-performance-and-squeeze-maximum-value-out-of-the-london-olympic-games-the-games-provide-a-showcase-for-new-fashions-and-advances-in-technology-which-sportswear-suppliers-hope-will-drive-sales-at-a-time-of-economic-turmoil-in-many-of-their-markets-according-to-news-reports-on-june-20-2012-picture-taken-on-may-7-2012-to-match-story-oly-bra-2D0R9AE.jpg)
An Adidas running shoe is placed on a surface with high speed cameras for testing at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival
![An engineer adjusts test markers on an Adidas running shoe at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival Adidas are locked in their An engineer adjusts test markers on an Adidas running shoe at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival Adidas are locked in their](https://c8.alamy.com/comp/2CYB3NC/an-engineer-adjusts-test-markers-on-an-adidas-running-shoe-at-the-adidas-innovation-laboratory-in-herzogenaurach-may-7-2012-us-market-leader-nike-and-german-rival-adidas-are-locked-in-their-own-olympic-battle-to-boost-athletes-performance-and-squeeze-maximum-value-out-of-the-london-olympic-games-the-games-provide-a-showcase-for-new-fashions-and-advances-in-technology-which-sportswear-suppliers-hope-will-drive-sales-at-a-time-of-economic-turmoil-in-many-of-their-markets-according-to-news-reports-on-june-20-2012-picture-taken-on-may-7-2012-to-match-story-oly-brands-battle-reutersm-2CYB3NC.jpg)