University of Wisconsin's Badgers Pick Under Armour as Adidas Contract Expires - WSJ
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Under Armour opening full-priced store on Madison's State Street - Milwaukee Business Journal
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Badgers sports: UW unveils 10-year, $96 million deal with Under Armour | College Football | madison.com
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UA Newsroom
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State Street to get 15,000-square-foot Under Armour store | Business News | madison.com
In photos: Check out UW's new Under Armor threads · The Badger Herald
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Under Armour enters $96 million partnership with University of Wisconsin
In photos: Check out UW's new Under Armor threads · The Badger Herald
UW Athletics announces partnership with Under Armour · The Badger Herald
Under Armour Closes Store In Madison, WI | SGB Media Online
As Under Armour tries to cut ties with some schools, Wisconsin Athletics calls its relationship 'strong' | College sports | madison.com
